Web Design

The main criteria for Web design should be communication. What are you trying to communicate and to whom? The biggest mistake made be new designers and experienced designs is showing off: designing a site with bells and whistles that do not help to communicate the key ideas of the site.

Marketing to Consumers - Keep it simple. Most consumers have slow connections and would like come to pages that load quickly. They generally want to get information quickly. They will may appreciate good design, but not if it slows them down.

For Business to Business sites and specialized users it may be helpful to provide slower pages that provide added functionality. Be vary cautious about how fancy you make your pages even for specialized groups.