Promoting Your Web Site

Creating a Web site does not mean people will visit your site. Getting people to visit your site requires a promotion strategy and and effort through advertising, affiliation and PR There are hundreds of millions of Web pages on the Internet, and in order to get attention for your pages you will have to get the your message and URL to people are likely to be interested.

Existing customers should be your first target. You should print your Web site URL on all documents ads and promotional materials. If someone has already done business with you, your Web site should make it easy for them to find you and do more business in the future.

Web indices such as Yahoo and Looksmart and Search Engines such as Google and Alta Vista offer good ways to build audience and to help them find you. But if you are not listed in the top 30 of a keyword it is unlikely that you will build your audience. There are tricks for getting listed higher, but thousands of people are competing to get into the top 10 slots. You should consider getting help of professionals to submit your site.

PR still remains a good way of getting audience. Just as in the real world this means writing meaningful press releases and trying to get some attention

Banner Exchange services provide a way for you to trade exposure, your banner gets posted in exchange for posting the banners of others.

Become active in News Groups, but never spam them. If you actively provide quality information in appropriate News Groups, then people will forgive you for placing your Web links in your signature file. It is considered spamming to advertise without contributing to the discussion, or to post information that is NOT RELEVANT to that group.

Promoting

Advertising Web Sites Before Completion

Free Publicity

Search Engine Submissions

Free For All Links

Email Spam

Sweepstakes

Targetted Email