Promoting Your Web Site
Creating a Web site does
not mean people will visit your site. Getting people to visit your site
requires a promotion strategy and and effort through advertising, affiliation
and PR There are hundreds of millions of Web pages on the Internet,
and in order to get attention for your pages you will have to get the
your message and URL to people are likely to be interested.
Existing customers should
be your first target. You should print your Web site URL on all documents
ads and promotional materials. If someone has already done business
with you, your Web site should make it easy for them to find you and
do more business in the future.
Web indices such as Yahoo
and Looksmart and Search Engines
such as Google and Alta
Vista offer good ways to build audience and to help them find you.
But if you are not listed in the top 30 of a keyword it is unlikely
that you will build your audience. There are tricks for getting listed
higher, but thousands of people are competing to get into the top 10
slots. You should consider getting help of professionals to submit your
site.
PR still remains a good way
of getting audience. Just as in the real world this means writing meaningful
press releases and trying to get some attention
Banner Exchange services
provide a way for you to trade exposure, your banner gets posted in
exchange for posting the banners of others.
Become active in News Groups,
but never spam them. If you actively provide quality information in
appropriate News Groups, then people will forgive you for placing your
Web links in your signature file. It is considered spamming to advertise
without contributing to the discussion, or to post information that
is NOT RELEVANT to that group.