While you could start your business without a domain, you
would be at a disadvantage without one. A unique domain is essential
to establish and maintain your identity on the Web. A domain establishes
your site as a serious business, community or informational site. It
sets you out from the crowd and gives you a platform to market from.
It also allows you to move your Website from one hosting provider to
another without losing your address.
If you have a business you should immediately check to see if your name
or variations of it are available. We have repeatedly seen good names
appear and then get grabbed within hours.
It may be hard to find the
right domain. Short domains with correctly spelled words are best. Dot
com domains are also still best, although there are other options including
.net, .org, .cc, .tv, .fm and a number of new domain options, including
.info, .biz, .name and .pro. There are also country domains that may
make sense if you are marketing with a specific country. Be aware that
some country domains may not carry weight outside their own countries.
For internationals sites .com, .net, .org, .info and .biz are best.
Be sure to grab all variations
on your business name so that nobody else can ride on your success.
If you get yourname.com also consider getting variations such as: yourname.net,
yourname.info, yournames.com, yournamed.com, etc.